Thursday, 24 January 2008
Why a pile of ironing is like unformatted text
I've been looking at the pile of ironing I have to do and successfully putting it off for about a week now. If you are anything like me, there are always more important, interesting or entertaining things to do.
I've also been thinking a lot about formatting and I decided my pile of ironing is like a big chunk of plain text. Just as my growing pile of ironing is less appealing the larger it becomes; the less formatting you use, the more of a chore it becomes to read your content.
When we are online, we want to find information quickly. We also know if we don't see what we want, we can always go somewhere else.
If your text consists of slabs of plain text, there's nothing to attract a visitor's eye. They will probably think it's too much hard work to trawl through looking for the piece of information they want and go somewhere more appealing.
Make it easy for your visitors by highlighting the information they are most likely to want. By using headings, bold, bullets & indents, you make it clear what information is on your site and where it is locate it, making it more likely your visitor will stay on your site.
Unfortunately, there is only one solution to my ironing problem & I'm off to plug it in now.
I've also been thinking a lot about formatting and I decided my pile of ironing is like a big chunk of plain text. Just as my growing pile of ironing is less appealing the larger it becomes; the less formatting you use, the more of a chore it becomes to read your content.
When we are online, we want to find information quickly. We also know if we don't see what we want, we can always go somewhere else.
If your text consists of slabs of plain text, there's nothing to attract a visitor's eye. They will probably think it's too much hard work to trawl through looking for the piece of information they want and go somewhere more appealing.
Make it easy for your visitors by highlighting the information they are most likely to want. By using headings, bold, bullets & indents, you make it clear what information is on your site and where it is locate it, making it more likely your visitor will stay on your site.
Unfortunately, there is only one solution to my ironing problem & I'm off to plug it in now.
Labels: business writing, content, formatting, web tips
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